Welcome! This is your personalized hub where you'll find all the essential links to your brand assets, guidelines, and resources. Please ensure these materials remain confidential and are used exclusively by you and your team. For security and privacy, do not share this link with anyone outside your trusted circle. Enjoy building and maintaining your cohesive and impactful brand!
Pathways' Families Thrive - Handbook
We are currently replacing everything that says EAC to Pathways' Families Thrive.
Coming Soon Page - Pathways' Families Thrive
We will update the logo once we have finalized it.
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Moodboard
Consistent branding makes you memorable. If you want your brand to be memorable (especially across your different marketing channels), then you need brand consistency.
Making your content and visuals consistent with your brand will create a unique look and experience that people will appreciate. It doesn’t have to be the most complex and fancy graphic. Being unique is what really matters.
Essentially creating a consistent brand across multiple social media platforms comes down to two elements – how you look and how you sound.
Logo
Here are a set of logo designs to use on several platforms and in different placements. Having various logos makes sure you branding is flexible and you won't have to squish or stretch you logo to fit. We have also provided an all white and transparent version of your logo.
Color Palette
Consistent branding means that your business becomes memorable. Consistent colors means increased recognition and brand identification by 80%, meaning it’s best to utilize consistent colors when you create various marketing materials.
Your color hex codes will tell most programs how to create the exact shade you need to stay consistent with your visual branding. Keep these codes in a safe place so you can refer back to them whenever you are designing something for your business. If you decide to use a design tool like Canva to create
graphics, they have an option to save your brand color HEX codes right on their platform so you can use them consistently whenever you want.
Branding Kit
A branding board is a visual guide that consolidates all the key elements of a brand’s identity in one place. Use the branding board as a reference when designing anything related to the brand—website, social media posts, business cards, brochures, etc. This ensures visual consistency across all materials.
Use it as an internal tool for your team to ensure everyone is aligned with the brand’s look and feel. Whether you’re creating presentations, internal documents, or packaging, the branding board helps maintain brand integrity.
Typography
Using the same fonts across all brand materials helps your audience quickly recognize your brand. Just like logos and colors, fonts become associated with your brand identity over time, making your brand more memorable.
Fonts play a key role in creating a unified visual identity. Whether on websites, social media, or print materials, consistent fonts help tie all elements together, making the brand look well-organized and intentional.
A consistent font style reinforces your brand's personality—whether it's bold, elegant, playful, or professional. Changing fonts frequently can confuse your audience about your brand's character.
Cover Photos
Cover Photos are designed to create a strong visual impact across various platforms, including websites, social media, and email newsletters. Whether used as a website banner, social media cover, or the header of an email newsletter, our cover photos are strategically crafted to capture attention, enhance brand recognition, and communicate your story effectively.
Social Media Templates
These customizable templates ensure your brand’s visuals remain cohesive across platforms like Instagram, Facebook, LinkedIn, and more. Whether for promotional posts, announcements, quotes, or engagement-driven content, our templates provide a polished and on-brand look that enhances visibility and connection with your audience. Simply edit the text, colors, and images to align with your brand, and you're ready to post effortlessly!